CD: Gregory Pepin
Copywriter: Clare Schell
AD: Lucy Amato
Designer: Diane Dodge
Producer: Sam Crimmins
Overview:
Liberty Mutual's global compliance team required a creative execution to remind employees that acting with integrity is integral to achieving organizational goals and that there are an abundance of resources available to assist in doing so.
Deliverables:
Corporate video;
Landing page;
Digital assets
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Copywriter: Clare Schell
Designer: Diane Dodge
Producer: Justin Hardison
Overview:
October’s Cybersecurity Awareness Month is a focused, global campaign promoting best practices and awareness to reduce cyber risk. For Liberty Mutual, it reinforces protecting customer and employee data, securing underwriting and claims systems, aligning training with incident response, and demonstrating commitment to resilience, regulatory compliance, and customer trust.
Deliverables:
Corporate video;
Landing page;
Digital assets
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Copywriter: Clare Schell
Art Director: Thomas Ricci
Designer: Paul Talbot
Producer: Nick Logue
Producer: Justin Hardison
Overview:
The Liberty Innovation Challenge is an enterprise-wide program inviting employees to share creative solutions to key business challenges. Each year’s themed challenge crowdsources ideas from across the company, with top submissions voted on and pitched to executive judges. Winning ideas advance to the Ignite Hackathon for further development, driving innovation and purposeful change.
Deliverables:
Program branding;
Hype video;
Launch video;
Finalé opening video;
Landing page;
Digital assets;
Promotional materials;
Event run of show
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Copywriter: Clare Schell
Designer: Paul Talbot
Producer: Justin Hardison
Overview:
Championed by the National Cybersecurity Alliance, Data Privacy Week commemorates the Jan. 28, 1981 signing of the first legally binding international treaty addressing privacy and data protection. Each year, companies around the world participate in this effort to raise awareness about online privacy.
Deliverables:
Corporate video;
Landing page;
Digital assets
- - -
This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Copywriter: Clare Schell
Producer: Kevin Harrison
Overview:
Purpose in Practice is the pilot episode of a corporate video series highlighting examples of employees across Liberty Mutual helping policyholders embrace today and confidently pursue tomorrow.
Deliverables:
Corporate video
- - -
This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Copywriter: Clare Schell
AD: Lauren Myers
Designer: Paul Talbot
Producer: Sam Crimmins
Overview:
Ingrid, Liberty’s Integrity Attendant, is back! This time, she’s touching down in Liberty offices to teach trainees about the importance of acting responsibly every day. Together, they’re helping everyone at Liberty recognize their shared responsibility to uphold a culture of integrity by making ethical decisions and leveraging compliance resources.
Deliverables:
Corporate video;
Landing page;
Digital assets
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
AD: Lucy Amato
Designer: Thomas Ricci
Producer: Kevin Harrison
Overview:
Liberty Mutual wanted to share a story that connected its purpose—helping people embrace today and confidently pursue tomorrow—to all aspects of their business, guiding how they show up for their customers, employees, communities and society.
Deliverables:
Annual report (PDF);
Annual report (web);
Social campaign
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
AD: Bruce Macindoe
Producer: Sam Crimmins
Overview:
Liberty Mutual Investments (LMI) is one of Liberty Mutual’s three key revenue-generating business units, dedicated to managing Liberty's globally invested financial assets by deploying and creating capital on a sustainable basis.
LMI needed to establish a distinct mark and brand expression to convey this unique business focus and increase awareness, visibility, and prominence that could stand alone but also connect to Liberty's corporate brand system
Deliverables:
Brand identity;
Style guide;
Website
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Designer: Thomas Ricci
Designer: Heather Bastos
Overview:
Liberty Mutual wished to evolve its illustration style with a more nuanced, expressive character set with a broader range of color, depth, emotion, and environments
Deliverables:
Illustration style;
Style guide;
Character templates;
Digital asset library
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Designer: Caitlyn Heffernan
Producer: Justin Hardison
Overview:
Boston Discovery Day was a pilot program designed to bring Liberty Mutual employees together for a fun, high-energy experience while deepening their understanding of Liberty's purpose.
Deliverables:
Concept theme;
Activation ideas;
Signage;
Digital assets
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
