CD: Gregory Pepin
Copywriter: Clare Schell
AD: Lucy Amato
Designer: Diane Dodge
Producer: Sam Crimmins
Overview:
Liberty Mutual's global compliance team required a creative execution to remind employees that acting with integrity is integral to achieving organizational goals and that there are an abundance of resources available to assist in doing so.
Deliverables:
Corporate video;
Landing page;
Digital assets
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
AD: Bruce Macindoe
Producer: Sam Crimmins
Overview:
Liberty Mutual Investments (LMI) is one of Liberty Mutual’s three key revenue-generating business units, dedicated to managing Liberty's globally invested financial assets by deploying and creating capital on a sustainable basis.
LMI needed to establish a distinct mark and brand expression to convey this unique business focus and increase awareness, visibility, and prominence that could stand alone but also connect to Liberty's corporate brand system
Deliverables:
Brand identity;
Style guide;
Website
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
AD: Lucy Amato
Designer: Thomas Ricci
Producer: Kevin Harrison
Overview:
Liberty Mutual wanted to share a story that connected its purpose—helping people embrace today and confidently pursue tomorrow—to all aspects of their business, guiding how they show up for their customers, employees, communities and society.
Deliverables:
Annual report (PDF);
Annual report (web);
Social campaign
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Copywriter: Clare Schell
Producer: Kevin Harrison
Overview:
Purpose in Practice is the pilot episode of a corporate video series highlighting examples of employees across Liberty Mutual helping policyholders embrace today and confidently pursue tomorrow.
Deliverables:
Corporate video
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Designer: Caitlyn Heffernan
Designer: Justin Hardison
Overview:
Boston Discovery Day was a pilot program designed to bring Liberty Mutual employees together for a fun, high-energy experience while deepening their understanding of Liberty's purpose.
Deliverables:
Concept theme;
Activation ideas;
Signage;
Digital assets
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
AD: Lucy Amato
Designer: Diane Dodge
Overview:
Ignite is Liberty Mutual's yearly employee hackathon—a three-day innovation extravaganza hosted in Liberty's Boston headquarters and virtual locations around the globe.
Its goal is to provide space for participants to experience the value of innovation through experimentation and responsible risk-taking while bringing business ideas and innovations forward in a fun, fast, frictionless setting.
Deliverables:
Event look and feel;
Environmental design;
Signage;
Digital assets
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Copywriter: Clare Schell
AD: Lucy Amato
Designer: Diane Dodge
Overview:
Youth experiencing homelessness is an unfortunate reality with unique factors and implications. Liberty Mutual is dedicated to empowering these youth and wanted to develop a campaign to raise awareness of the issue across the general public.
Deliverables:
OOH signage;
Landing page;
Social posts;
Web ads
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Copywriter: Clare Schell
Designer: Paul Talbot
Producer: Justin Hardison
Overview:
Championed by the National Cybersecurity Alliance, Data Privacy Week commemorates the Jan. 28, 1981 signing of the first legally binding international treaty addressing privacy and data protection. Each year, companies around the world participate in this effort to raise awareness about online privacy.
Deliverables:
Corporate video;
Landing page;
Digital assets
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
CD: Gregory Pepin
Designer: Thomas Ricci
Designer: Heather Bastos
Overview:
Liberty Mutual wished to evolve its illustration style with a more nuanced, expressive character set with a broader range of color, depth, emotion, and environments
Deliverables:
Illustration style;
Style guide;
Character templates;
Digital asset library
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This content is the property of Liberty Mutual Insurance. Unauthorized copying, sharing, reproduction, or distribution is strictly prohibited.
